Diesel Only The Brave Tattoo 2012 Campaign Video

Diesel's got a new fragrance and this video makes me want to buy one. Is it because of the undeniable appeal of Sam Webb and Lucas Kerr? Maybe it's because of the beautiful cinematography directed by Paul Geusebroek? The new fragrance, called "Only The Brave Tattoo", has hints of tobacco, sage and apple among many others and is a perfect alternative to the original fragrance released in 2009.

The video was filmed in Amsterdam and the fragrance will be available on April 2012.

Les Sept Capitaux

Of the seven deadly sins, what sin are you most guilty of? Sam Webb is guilty of the all in this editorial for Vogue Hommes International's S/S 2012 issue by photographer Maciek Kobielski. The editorial, titled "Les Sept Capitaux" (or "The Seven Capital" in English), shows the American model acting the sins while clothed in labels such as Dior Homme and De Fursac by fashion editor Darcy Backlar.

You however will be guilty of lust while viewing the editorial. It's either lust for the model or lust for the gorgeous timepieces he's wearing (and selling).