Karl S/S 2012 Campaign

Karl Lagerfeld's new line is slated to arrive this month. The new line, called Karl, is more affordable than the other brands the Kaiser designs for. In fact, he himself shot the S/S 2012 campaign for his new line with help from Trey Laird who acted as creative director and Karl Templer who was the fashion editor for the shoot. The models featured in the campaign are Saskia de Brauw, Arizona Muse, Sui He, Anja Rubik and Abbey Lee Kershaw.

The models also appeared in a campaign video with Kaiser Karl playing DJ.